Daraz connects local communities and small businesses during 11.11 Biggest Sale of the Year to enable e-commerce accessible to everyone
Daraz, the leading e-commerce platform in South Asia, has successfully concluded its highly anticipated 11.11 Biggest Sale of the Year, serving over 5 million consumers across Nepal.
The goal of Daraz is to make e-commerce accessible for everyone and help local communities improve their quality of life by offering the best prices and variety. This year, staples such as oil and ghee were among the top-selling products, and consumers enjoyed substantial savings on their purchases.
Daraz is also dedicated to helping sellers scale their online businesses. During this year’s 11.11 sale, the platform facilitated sales for 19,000 brands and sellers. From offering onboarding workshops to rolling out new co-funded programs that aim at lowering sellers' cost of doing business, sellers on Daraz saw a 46-times growth in sales during the 11.11 sale compared to the non-campaign period and made a new record this year with 500 orders made in the first 19 minutes of the campaign.
Another priority this year was to extend accessibility to underserved regions. Daraz expanded its delivery network to cover more locations in Nepal and, as a result, achieved over 600% growth in shoppers outside Kathmandu Valley on 11.11 this year. Together with the support of logistics partners that employed over 800 riders, Daraz expanded its delivery coverage to connect more sellers to buyers across the nation, covering as far as 522 kilometres for its furthest package delivery from Kathmandu to Mahendranagar Bazar.
Daraz Nepal’s Managing Director, Aanchal Kunwar, highlighted the platform's role in these challenging times, stating, "Daraz has always been committed to uplifting communities through the power of commerce - a mission that has never been more relevant than now during times of economic uncertainty. This 11.11, we intensified our efforts to help sellers increase sales and simultaneously make online shopping more accessible for consumers. The remarkable success of 11.11 was a joint effort of consumers, sellers, brands, creators, partners, and the outstanding Daraz team to whom we extend our deepest gratitude.”
About Daraz Group
Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. Daraz empowers more than 650,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, Daraz operates the most efficient and digitalised logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 50 million consumers and businesses by 2030.
For more information, please visit www.daraz.com.
