DS Group Launches Confectionery Products in Nepal, Expanding its Global Presence
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Dharampal Satyapal Group (DS Group), a leading Indian FMCG conglomerate, has officially launched its confectionery products, including Indian Ethnic Confectionery and mouth fresheners, in Nepal. This expansion is aimed at introducing DS Group's iconic products to Nepalese consumers, with LG International serving as the distributor. The launch event, held at Kathmandu Marriott, introduced products such as Rajnigandha Silver Pearls, Pass Pass, and Pulse candy.
The company sees Nepal as a significant market due to its similar cultural preferences and large Indian tourist population. DS Group aims to capture market share with high-quality, innovative products while contributing to the local economy. With a commitment to sustainability, DS Group uses over 800 electric vehicles for product distribution. The company is also a leader in the Indian confectionery market, especially in the hard-boiled candy and Indian ethnic confectionery segments.