DS Group Launches Popular Confectionery Brands in Nepal, Expands Global Footprint

Dharampal Satyapal Group (DS Group), a leading Indian FMCG conglomerate, has officially launched its popular confectionery products in Nepal, marking a significant step in the company's global expansion. The launch includes a wide range of products, including Indian Ethnic Confectionery and mouth fresheners, with LG International appointed as the on-ground business partner for nationwide distribution. This move aims to introduce DS Group’s iconic products to the growing Nepalese market, catering to the discerning tastes of local consumers.

The official launch was celebrated with a dealer meet at the Kathmandu Marriott, where key distributors and stakeholders were introduced to DS Group's diverse product range. The selection includes well-loved candies, chewing gums, and mouth fresheners like Rajnigandha Silver Pearls, Pass Pass, Pulse candy, Luvit, and Cherio (Hard boiled candy). Tanuj Kumar, Sr. Manager, Export, DS Group, expressed excitement about introducing their confectionery to Nepal, emphasizing that the company’s innovative product portfolio is expected to resonate well with Nepalese consumers, known for their preference for high-quality and flavorful treats.

DS Group sees a significant growth opportunity in the Nepalese confectionery market, driven by shared traditions, preferences, and a large Indian tourist population. The company aims to capture a substantial market share with its unique and high-quality products, contributing to the growth of the Nepalese FMCG sector. The expansion will also generate local employment opportunities and support the economy. DS Group, which recently surpassed ₹1,000 crores in annual sales turnover in FY 2023-24, has established itself as a leader in the Indian confectionery market and is poised to replicate its success in Nepal. Additionally, DS Group’s sustainability efforts are evident through its use of over 800 electric vehicles in distribution, reflecting its commitment to environmental responsibility and responsible expansion.