Haier Becomes Official TV and Appliance Partner of the Australian Open

Haier has become the official TV and Appliance partner of the Australian Open and Summer of Tennis events, marking the collaboration with a ceremony in Melbourne.

Over the next three years, the partnership will showcase Haier’s smart home innovations, integrating advanced appliance technologies with the excitement of world-class tennis to create immersive fan experiences.

Li Huagang, Haier Group’s Senior VP, emphasized the partnership as a milestone in globalization and innovation, aligning with Haier's commitment to excellence and cutting-edge solutions.

Craig Tiley, CEO of Tennis Australia, praised Haier’s dedication to quality and innovation, highlighting its alignment with the values of tennis and its potential to elevate fan experiences.

Haier's "Play with Number One" initiative, celebrating quality and sustainability, reflects the determination and innovation shared by elite athletes. During the Australian Open, Haier will offer unique brand activations and support grassroots tennis clubs in Australia, further promoting the sport.

This partnership strengthens Haier’s global sports marketing efforts, enhancing its leadership in smart home solutions and advancing its vision for a smarter, better future through global collaborations.