HONOR Unveils ALPHA PLAN at MWC 2025, Aiming to Lead AI Ecosystem

HONOR made a bold statement at MWC 2025 by unveiling its HONOR ALPHA PLAN, a strategy to transform from a smartphone maker into a global AI device ecosystem leader. CEO James Li emphasized AI-driven innovation, announcing a $10 billion+ investment and a seven-year Android OS update policy for its Magic series.

The announcement received widespread media attention, with CNBC, Reuters, and Bloomberg recognizing HONOR's ambition to compete with Apple and Samsung in the AI sector. King Felipe VI of Spain praised HONOR’s AI Deepfake Detection technology for its potential to combat online scams.

HONOR also won over 50 media awards, with TechRadar naming the HONOR Watch 5 Ultra the "Best Smartwatch" and the HONOR Earbuds Open the "Best Earbuds" at MWC 2025. The HONOR MagicBook Pro 14 and HONOR Pad V9 were lauded for their design, battery life, and AI integration.

With its expanding AI ecosystem, HONOR is poised to redefine human- device interactions and establish itself as a leading force in AI-driven innovation.