New iPhones say Hello to the world; here is why Apple is more than just a Brand

Apple Incorporated has made the headlines yet again with launch of new varieties of iPhones and Series 4 apple watch. The trillion dollar company unveiled its new products today and has already received overwhelming response and feedback from the stakeholders of the company. Apple has taken the smartphone and technology market by storm after it released iPhone XS, iPhone XS Max, iPhone XR and Series 4 apple watch which set a new benchmark for other tech giants.

iPhone XR is a dual-SIM phone which boasts of having 6.1” of end to end display screen. The phone has chipset of Apple A12 Bionic which is the most advances chipset produced by the company. It has a RAM of 3GB and in available in 64, 128 and 256 GB variants. Feature of wireless charging is also available in this phone. The phone is available in a wide variety of colors namely black, red, yellow, blue and coral. The price of the phone starts at $749.

iPhone XS has a build of front of and back scratch-resistant glass with stainless steel body. The phone’s 5.8” screen has super AMOLED touchscreen with screen-to-body ratio standing at 82.9%. With Apple A12 Bionic chipset and 4GB RAM, the phone is available in 64, 256 and 512 GB variants. Other features include 12MP dual camera and 7MP selfie camera, Face ID, wireless charging etc. The starting price of the phone is $999.

iPhone XS Max has similar features like iPhone XS. The phone has a bigger 6.5” screen with 84.4% screen-to-body ratio. The phone is available in space gray, silver and gold. It also includes fast battery charging that will charge the phone up to 50% in 30 minutes. The price starts at $1,099.

Apple Watch Series 4 is another innovative product launched by apple. The watch runs on watchOS 5.0 and Apple S4 chipset. With stainless steel frame and sapphire crystal glass, the watch has features such as live electrocardiography (ECG) and alerts when the users’ vitals do not seem normal. The watch is available in space black, silver and gold and starts at $329.

Talking about the performance of Apple Inc. (AAPL) in the NASDAQ following the launch, Apple stocked closed at $221.07 after experiencing high of $225 and low of $219.84 on 12^th September. The previous day’s closing was at $223.85. Apple lost $2.78 after the product launch which the analysts at Wall Street say is a normal thing as people do not overreact to such hardware spectacles. However, the impact of product on the performance of the stock will be seen in due time. As per the latest data, current market capitalization of Apple stands at $1.07 trillion, the P/E ratio is 19.18. The basic Earnings per Share as per Q3FY18 reports was $2.36 per share. Apple recently gave out of a cash dividend of $0.73 per share and the expected dividend yield stands at 1.32%.

Apple continues to outperform its competitors with lesser varieties of products compared to its competitors. It has established itself as more than just a brand in the market, today apple is looked at as a fashion statement by the target consumers. It has become a necessity for upper-middle class and upper class people to own an Apple product. The dedication and will of the company’s team can be seen in the innovation and presentation of the product followed by aggressive marketing strategy. Apple has also been able to create a large fan base for its products and the company as a whole. This is what has led the company to continual success and satisfied stakeholders. With this product launch, Apple has yet again set new benchmarks in the technology industry which won’t be easily achievable by its competitors.